SMU Courses List – Syllabus 2012
Social Media – SM /
Internet Marketing – IM
SM Module 1 – Social Media Marketing (SMM)
Mastery Basic & Advanced Strategies
Understand why you must start using Social Media Marketing. Participants
will learn what is Social Media (SM), Social Book Marking (SB), Blogs,
Microblogs and how to effectively use Google, Twitter, Facebook, MySpace,
Linkedin, YouTube, blogs, PR releases and other social media tools to
build a powerful online brand.
Social Media Marketing (SMM) Mastery Basic & Advanced Strategies
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Social Media (SM), Social Book Marking (SB), Blogs, Microblogs Defined
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Which SM and SB sites to use? Facebook, Twitter, LinkedIn, Technorati,
MySpace, YouTube, and others
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Why you must start using SMM now!
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Building a powerful profile
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How to use Social Media to drive traffic to your web site
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It’s All About Building relationships and sales with Social Media
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Facilitating Follow and Share as a Social Media Strategy
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Best Social Media strategies to use
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URLs, Profile, Friends search, groups
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Selecting social media – Criteria and strategies
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Using Twitter effectively for business – Hands On
o
Setting up a Proper Twitter account and profile
o
Your Twitter Profile, Design and Background
o
Twitter strategies and uses for business
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Create relationships – No selling allowed!
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Adding followers and using searches on Twitter
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Search.twitter.com
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Tracking Twitter chatter about your business
o
Twitter Tools for efficiency
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Tweetbeeps
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TweetDeck, HootSuite, Ping.fm
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Using Facebook effectively for business
o
Integrating Twitter, Video, Pictures in Facebook
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Adding Friends and basic searches
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Fans and Groups
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Applications and Timeline
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iFrame and the CCE Formula
o
Social Plugins and other tools
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MySpace, LinkedIn and other Necessary Social Media Sites
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Blogs
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Create a Blog using Blogger.com
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Ping your Blog
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Integrating Twitter, video and pictures in your blog
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Add your blog to a blog network
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Where to get content for your blog
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Social Bookmarking Basics
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Social Bookmarking sites selection
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Delicious, Digg, and other Social Bookmarkins Sites
o
Using SB sites – Strategies to Drive Traffic and Increase Rankings
o
Social Bookmarking shortcut tools
§
Ping.fm
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Google Local & Location-based Search Basics
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Merchant Circle, Yelp, Foursquare and other
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Using Online Classified
o
Capture pages vs. direct to your web site traffic
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Using Craigslist and Backpage.com successfully
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Video and YouTube Marketing
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Video Social Media Integration and Use
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Embedding videos in your web site, Facebook or blog
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Press Releases Online – Basic Strategies and Uses
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Sending an online press release using PRLog.com
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Sharing your Press Release with the internet world
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Answer “What”, “When”, “Where”, “How” and “Who”?
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Article writing for content and web site traffic
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How to get content for your web sites, blogs or SM sites
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Become an expert by writing and submitting articles
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www.ezinearticles.com
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Social Media Dos and Don’ts
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Social Media shortcuts and tools for stress free updating
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Ping.fm, Pingoat, “PRLog Share”
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The Social Media and Marketing Mind Map – Putting it All Together
SM Module 2 –
Social Media Press Releases / Writing Press Releases
Participants
will learn how to effectively use formats and templates to write and
publish press releases to increase awareness of business activities and
events. Using free, online press releases to increase traffic and get
their websites ranking higher on Google and other search engines
Social Media Press Releases / Writing Press Releases
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How to write an offline press release
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PR before, during and after
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Answer “What”, “When”, “Where” and “Who”?
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Call to Action
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Format and templates
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Introduce the Press Release, send, then follow up for effectiveness
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Build media relationships and maintain a database
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Put your Press Release online for Search Engine Optimization (SEO)
SM Module 3
– Blogging for
Business Success
Participants will learn real strategies of using blogs for business, which
blog platform to use, how to optimize blogs for the search engines and the
use of blogs as a relationship building tool to grow their business.
Blogging for Business Success
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What is a Blog and what is it’s use?
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Who uses blogs? (Case studies)
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Blogs and web site SEO rankings
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Blogs for business success and marketing
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Blog Platforms: Blogger, Wordpress, Typepad and others
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Creating blog content
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Video, Pictures, Twitter
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Posts and comments
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Quotes, Articles, Scriptures, Sayings, Goals, etc
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Getting Followers
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Blogging and Giving
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Q & A
SM Module 4 –
Twitter for Business Success
In this module
participants will learn the importance of Twitter as a communication and
Search Engine Optimization tool. They will learn how to optimize their
Twitter account for business branding and positioning and how to utilize
shortcuts and updates to communicate effectively and reach potential
clients and prospects.
Twittering for Business Success
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What is Twitter
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Microblog defined vs. Blogs
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Twitter for website SEO rankings
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URL Everywhere
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Twitter Uses
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Tracking your competitors
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What are people saying about your business
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Customer service and feedback
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Keeping up with industry trends
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Building relationships
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Communicating with clients and employees
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Using Twitter – The Twitter Interface
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Customizing Twitter
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Twitter Applications and Shortcuts
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Q & A
SM Module 5 –
Social Bookmarking for SEO and Business Success
Participants will learn basic and advanced strategies of Social
Bookmarking, including facilitating sharing and bookmarking by website and
blog visitors, personal bookmarking and its effect on Search Engine
Optimization (SEO), the importance of an active and proper Social
Bookmarking strategy for business.
ü
Social Bookmarking for SEO and Business Success
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Powerful SEO / Social Bookmarking strategies
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Social Bookmarking shortcut tools
o
Ping.fm
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Wibiya
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Creating Backlinks Google Loves
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“Dofollow” bookmarking versus “Nofollow” sites
o
Choosing and using Social Bookmarking sites
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Driving Traffic to Your Web Site
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Multiple Sites “Top Social Bookmarking…”
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Encouraging Sharing and Bookmarking
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Share your favorite site and your own favorites
SM
Module 6 – Facebook for Business
Facebook for
Business
Participants
will learn real uses of Facebook to grow their business and create real,
working, business relationships and contacts. They will learn how to use
the C.C.E. formula for real engagement, lead capture and getting Facebook
users to take action that enhances the business relationship. This is an
advanced business module that teaches users how to make Facebook work for
them.
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Using Facebook effectively for business
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Integrating Twitter, video and pictures in Facebook
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Adding friends and basic searches
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Fans and Groups
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Applications and Timeline
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iFrame and the CCE formula
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Creating real engagement
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Social Plugins and other tools
SM
Module 7 – LinkedIn for Business
LinkedIn for
Business
In this Module
participants will learn real, practical tips to properly use LinkedIn for
building relationships, increasing quality business contacts, increasing
sales, and increasing the chances of getting found on Google and other
search engines. They will learn how to get started using their LinkedIn
account and the basic and advanced features and functionality that
LinkedIn offers.
ü
A
professional, relationship building and communications tool
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Why LinkedIn and its uses
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Profiles, settings and your network
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Groups, Discussions and Answers
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About Jobs and Applications
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Keeping LinkedIn up to date and active
SM Module 8 –
YouTube & Video Marketing
YouTube and
Video Marketing
Participants
will learn the importance of using YouTube and other Social Media Video
sites to get their business websites ranked high on the search engines.
They will learn how to properly cross utilize video and other video sites
and the option for creating video and promoting them on the web.
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What is YouTube.com
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The importance of marketing with video
o
Online exposure
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Video trend and explosive growth
o
Web site SEO ranking
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Event marketing
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Differentiate yourself from your competitors
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Costs of creating videos
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Video on a budget
o
Tools for creating videos
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Integration with your web site or blog
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Your own Youtube Channel
SM Module 9 –
Location Based Social Search Marketing
Location based
Social Search Marketing (Hyperlocal Marketing)
Some of your
intelligent competitors are using social media tools such as Yelp, Google
Places, Foursquare, and many more sites to create a buzz for their
restaurant or business on the internet and have new customers become your
raving fans. What about your business? Learn how Location-based Search
can drive new customers to your business. The following topics are
covered:
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The importance of Location-Based Search (LBS)
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Smartphone and the impact on local search
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Types of Location-Base Search Tools
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Customer Loyalty programs
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Using QR Codes
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Choosing and using Check-in services
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Review sites
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Local Directories
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Social Media Marketing and LBS
Internet Marketing - IM
IM Module 1 –
DIY-SEO – Do It Yourself Website Optimization Strategies
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this
session participants will learn how to optimize their sites on the web,
how to use meta tags, keywords, description, title, <H1>, <H2>, content,
alt-tags in the construction of web sites. Learn the basics of web site
hosting, importance of marketing your URL and how to properly set up your
web site. Learn the use of keyword research and image optimization,
content. How to, or not, work with a web designer. Website versus blogs,
and Social Media optimization, and other important SEO topics.
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Web site hosting defined – Servers, text files, prices, hosting options
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Examining What Google Really Wants
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Domain names and URL
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Examine your web site to determine if it’s optimized for search engines
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Keyword Research
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The things that must be on your web site for SEO results
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Meta Tags, Keywords, Description, Title, <H1>, <H2>, Content, Alt-Tags
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Text Content vs. Flash or Images
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Using Google Webmaster Tools
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Working with web designers and developers
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Options for self-designs and control of your web site
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The value and importance of valuable content and keywords
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The least HTML you must know
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Dos and don’ts of SEO optimization
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Web sites versus blogs
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The importance of quality backlinks
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Sitemaps and Privacy Policy
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Other Important Topics for Proper SEO
IM Module 2 –
Google Adwords, Pay Per Click Advertising and Affiliate Marketing
Google Adwords,
Pay Per Click PPC Advertising and Affiliate Marketing
Participants will learn how to properly utilize Pay Per Click advertising
such as Google Adwords to drive new traffic to their sites while
controlling expense and maximizing return on investment. Using affiliate
marketing to increase revenues using existing web site or blog traffic.
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Setting up a Pay Per Click account
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Google Adwords – www.adwords.com
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Niche, Region, Budget
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Free Credits on 1and1.com
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Complements internet marketing
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Yahoo, Bing, other PPC Sites
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Real Cost Saving and Optimal Strategies for Pay Per Click Campaigns
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Monetizing and Making Extra Money with Your Web Site Blog
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How to add affiliate accounts to your site or blog (Hands On)
o
Linkshare.com, CJ.com
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“Become and Affiliate” link
o
Affiliate Regulations
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Taking a look at AdSense
IM Module 3 –
New Marketing with New Media (Online & Offline New Marketing)
New Marketing
with New Media (Online & Offline New Marketing)
Participants
will get new insight and a fresh outlook at marketing in the age of Web
2.0, Social Media. This module will create a fresh outlook at marketing
from the New perspectives,
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Add Value and Make a Profit
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Graphics to grab attention, Copy to take action
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Marketing Mix
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Message, Market, Method – “Why?”, “Who?”, “How?”
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Paid vs. Free Advertising
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RSC – Real simple copywriting
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Lifetime value of a customer
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Free reports
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Benefits vs. Features
o
“You get…,” “It means that…”
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Determine your prospects problem or tell them what it is
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Solving problems for your clients or potential clients
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URL Everywhere – Offline and Online
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Online does not replace offline
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Zig when they Zag
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Call to action
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Building relationships
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Being Remarkable
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Offering a guarantee
IM Module 4 –
Event Promotion Using Social Media and Internet Tools
Email Promotion
Using Social Media and Internet Tools
Participants
will learn how to effectively use online and offline resources to build
media relationships through press releases, media outlets, Social
Networking and Local Events tools and other means to promote their events.
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Planning Your Event
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Event Checklist
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Logistics
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Budgeting
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Scheduling
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Event Registration Systems
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Marketing
o
Email, Social Media, Press Releases, Calendar Listings
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Using Checklists
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Pre-event, Post Event
IM Module 5 –
Google Tools, Tricks and Tips
Google Tools,
Tricks and Tips
At the completion of this module, participants will know: How to maximize
the use of Google for business efficiency. They will learn how to use
Google Docs, Google Calendar, Google Alerts and we will examine many other
useful Google Tools that aid in creating business efficiency in a Google
cloud. Topics include:
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Using Google Docs for collaboration and business efficiency
o
Types of files
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Creating and using Forms
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Sharing files and collaboration
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Google Calendar
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Google Alerts
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A brief look at Google Places
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Gmail
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Photosharing, Video and other Tools
IM Module 6 –
Email Marketing Basics Hands-on – Constant Contact
Email Marketing
Basics Hands-on – Constant Contact
Participant
will learn how email marketing – the low-cost marketing tool – can really
help you drive your business success.
Discover how
communicating with your customers regularly can help you stay connected,
and generate increased referrals, repeat sales, and unwavering customer
loyalty.
You’ll learn
how to start and build a strong permission-based customer list… get your
audience to open, read and act on your email… and use your past results to
sharpen your email marketing program as you go along.
This practical
program gives you a concise, but comprehensive overview of how easy it is
to create and send professional-looking email newsletters and promotions.
Learn the latest best practices for:
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Email Marketing Basics
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Building a Quality Email List
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Creating Valuable Email Content
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Getting Email Delivered and Read
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Learning from your results
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Conducting Online Surveys
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Incorporating Social Media with your email campaigns
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How to create contact lists
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How to begin and email campaign
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Scheduling, choosing lists and adding social media options
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Reports and list maintenance
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More...
IM Module 7 –
Education Based and Information Product Marketing
Education Based
and information Product Marketing
Participants
will learn how Education Based Marketing can be used to engage potential
clients, break the ice and create Top of Mind Awareness. More than ever,
clients prefer to do business with “experts”. Also, how to increase
revenues by creating and distributing information products based on the
business’ products and services.
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A
New Marketing System
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Relationship Building
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Know, Like and Trust… and…
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Perception as an Expert
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Ways to grow Your Business
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The Core Product – Your Knowledge
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Building the Information Marketing Products
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The Book – An “Expert” Calling Card
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Product Production and Distribution
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Resources for Information Product Creation
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Product Creation tools
IM Module 8 –
Design Your Own (DIY) Website Design
Design Your Own
(DIY) Website Design
In this module
students will learn to create a web site. After completing the workshop
they will be able to start a web site, design and edit a web site and
publish a working web site to your internet service provider. This is a
basic course for persons wanting to create a website for their business.
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Selecting your URL
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Signing up for web hosting and domain services
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Design Software Options
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Using web site creation sites
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Web Site Builder, Snap Pages, etc
o
1and1 My Business Site
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Frontpage for website design
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Starting a project
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Website structure
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Page properties
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Adding text
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Adding pictures
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Saving pages and your website
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Basic website strategies
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Uploading Your Sites to the Servers
IM Module
9 – Email Marketing Advanced Techniques – Hands-On Workshop
Email Marketing
Advanced Techniques
Participants
will learn how to use advanced features of Constant Contact, including:
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Creating HTML Emails
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Modifying Templates and images
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Advanced Social Media Tools
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Creating Surveys
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Creating and Running Events
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Other Advanced features and tools of Constant Contact
SM Module 19 – Social Media a-la-Carte
SM Module 20
– Train the Trainer
New Media, New Marketing, Inc.
3900 NW 79 Ave, Suite 108, Doral, FL 33166
Phone: (305) 477-7600 / Fax (305) 477-7600 /
info@nmx2.c0m
http://www.NMX2.com
