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Social Media University
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Social Media University – NMx2UNew Media, New Marketing, Remarkable ResultsInternet Marketing Success & Increased Profits for Your Business |
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Social Media University - NMx2U
Social Media University Core √ Social Media (SM), Social Book Marking (SB), Blogs, Microblogs Defined
√ Which
SM and SB sites to use? Facebook, Twitter, LinkedIn, Technorati, MySpace,
√ Why you must start using SMM now! √ Building a powerful profile √ How to use Social Media to drive traffic to your web site √ It’s All About Building relationships and sales with Social Media √ Best Social Media strategies to use URLs, Profile, Friends search, groups Selecting social media – Criteria and strategies √ Using Twitter effectively for business – Hands On Set up a Twitter account and profile Your Twitter Profile, Design and Background Twitter strategies and uses for business Create relationships – No selling allowed! Adding followers and using searches on Twitter √ Search.twitter.com Tracking Twitter chatter about your business Twitter Tools for efficiency √ Tweetbeeps √ Using Facebook effectively for business – Hands On Integrating Twitter, Video, Pictures in Facebook Adding Friends and basic searches Fans and Groups √ MySpace, LinkedIn and other Necessary Social Media Sites √ Blogs – Hands On Create a Blog using Blogger.com Ping your Blog Integrating Twitter, video and pictures in your blog Add your blog to a blog network Where to get content for your blog √ Social Bookmarking Basics Social Bookmarking sites selection √ Technorati, Delicious, Propeller, Digg, Squidoo, etc Using SB sites – Strategies that really drive traffic and increase rankings Social Bookmarking shortcut tools √ SocialMarker.com √ Google Maps – Getting found on Google Local – Creating your listing – Hands On √ Using Online Classified Capture pages vs. direct to your web site traffic Using Craigslist and Backpage.com successfully √ Video Integration – Hands On Creating a video from pictures Creating a YouTube.com account and uploading videos Embedding videos in your web site, Facebook or blog √ Podcasting and iTunes √ Press Releases Online – Basic Strategies and Uses – Hands On Sending an online press release using PRLog.com Sharing your Press Release with the internet world PR before, during and after Answer “What”, “When”, “Where”, “How” and “Who”? √ Article writing for content and web site traffic How to get content for your web sites, blogs or SM sites Become an expert by writing and submitting articles √ Social Media Dos and Don’ts √ Social Media shortcuts and tools for stress free updating Ping.fm, Pingoat, “PRLog Share” - Hands On √ The Social Media and Marketing Mind Map – Putting it All Together
√ Web site hosting defined – Servers, text files, prices, hosting options √ Domain names and URL √ Examine your web site to determine if it’s optimized for search engines √ The things that must be on your web site for SEO results Meta Tags, Keywords, Description, Title, <H1>, <H2>, Content, Alt-Tags √ Text Content vs. Flash or Images √ Working with web designers and developers √ Options for self-designs and control of your web site √ The value and importance of valuable content and keywords √ The least HTML you must know √ Dos and don’ts of SEO optimization √ Web sites versus blogs √ The importance of quality backlinks √ Sitemaps and Privacy Policy
SM
Module 3 – Affiliate Marketing and √ Monetizing and Making Extra Money with Your Web Site Blog √ How to add affiliate accounts to your site or blog (Hands On) Linkshare.com, CJ.com “Become and Affiliate” link Affiliate Regulations √ Taking a look at AdSense √ Setting up a Pay Per Click account Google Adwords – www.adwords.com √ Niche, Region, Budget √ Free Credits on 1and1.com √ Complements internet marketing Yahoo, MSN √ Real Cost Saving and Optimal Strategies for Pay Per Click Campaigns
√ Add Value and Make a Profit √ Graphics to grab attention, Copy to take action √ Marketing Mix Message, Market, Method – “Why?”, “Who?”, “How?” √ Paid vs. Free Advertising √ RSC – Real simple copywriting √ Lifetime value of a customer √ Free reports √ Benefits vs. Features “You get…,” “It means that…” √ Determine your prospects problem or tell them what it is √ Solving problems for your clients or potential clients √ URL Everywhere – Offline and Online √ Online does not replace offline √ Zig when they Zag √ Call to action √ Building relationships √ Being Remarkable √ Offering a guarantee
√ Using Craigslist and Backpage √ Email marketing √ Facebook Events & Twitter Updates
√ Using Google Docs for collaboration and business efficiency √ Google Calendar √ Google Alerts √ Google Maps / My Maps √ Creating a Gmail Account
SM
Module 7 –
Email Marketing Basics and Strategies
√ How to write an offline press release √ PR before, during and after √ Answer “What”, “When”, “Where” and “Who”? √ Call to Action √ Format and templates √ Introduce the Press Release, send, then follow up for effectiveness √ Build media relationships and maintain a database √ Put your Press Release online
√ How to turn your product or service to an information product √ The Information Funnel
Micro-Modules
√ Design your own website using MS FrontPage √ Basic Photoshop Design Principals for your web site, blog or social media pages √ Twitter Power for Business Workshop
√ Constant Contact
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Real Benefits of Attending - Increased web site ranking on Google and other search engines! - Increased traffic to you web site resulting in increased qualified leads and clients! - Increased visibility of your business online resulting in more customers finding you before they can find your competitor! - Increased online and offline marketing knowledge which will result in better advertising, more efficient advertising expenditure, increased results from those efforts and increase in traffic, sales and profits! - Peace of mind knowing that your web site designer is building your web site the way it should be done and that you are saving you time and money! - Be ahead of your competition and stay ahead by using Social Media tools efficiently and effectively to get new leads, prospects and clients! - Save time and money by accomplishing more in less time using Social Media! - Save time and money with improved performance of your business operations and a reduction of your marketing expenditures!
Seminar
Locations: For more information and to register at: www.NMx2.com/register.htm / info@nmx2.com Social Media University Sponsored by |
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New Media, New Marketing - NMx2 -
8181 N.W. 36th Street, Suite 20-E, Doral, FL 33166 |
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