Social Media Classes Training Courses

New Media Social Media U Syllabus Schedule SMU Online About SMU

Social Media University Syllabus

Banner
 

 

SMU Courses List Syllabus 2012
Social Media SM / Internet Marketing IM

SM Module 1 Social Media Marketing (SMM) Mastery Basic & Advanced Strategies

   Understand why you must start using Social Media Marketing. Participants will learn what is Social Media (SM), Social Book Marking (SB), Blogs, Microblogs and how to effectively use Google, Twitter, Facebook, MySpace, Linkedin, YouTube, blogs, PR releases and other social media tools to build a powerful online brand.

Social Media Marketing (SMM) Mastery Basic & Advanced Strategies

  Social Media (SM), Social Book Marking (SB), Blogs, Microblogs Defined

  Which SM and SB sites to use? Facebook, Twitter, LinkedIn, Technorati, MySpace, YouTube, and others

  Why you must start using SMM now!

  Building a powerful profile

  How to use Social Media to drive traffic to your web site

  Its All About Building relationships and sales with Social Media

  Facilitating Follow and Share as a Social Media Strategy

  Best Social Media strategies to use

o   URLs, Profile, Friends search, groups

o   Selecting social media Criteria and strategies

  Using Twitter effectively for business Hands On

o   Setting up a Proper Twitter account and profile

o   Your Twitter Profile, Design and Background

o   Twitter strategies and uses for business

o   Create relationships No selling allowed!

o   Adding followers and using searches on Twitter

  Search.twitter.com

o   Tracking Twitter chatter about your business

o   Twitter Tools for efficiency

  Tweetbeeps

  TweetDeck, HootSuite, Ping.fm

  Using Facebook effectively for business

o   Integrating Twitter, Video, Pictures in Facebook

o   Adding Friends and basic searches

o   Fans and Groups

o   Applications and Timeline

o   iFrame and the CCE Formula

o   Social Plugins and other tools

  MySpace, LinkedIn and other Necessary Social Media Sites

  Blogs

o   Create a Blog using Blogger.com

o   Ping your Blog

o   Integrating Twitter, video and pictures in your blog

o   Add your blog to a blog network

o   Where to get content for your blog

  Social Bookmarking Basics

o   Social Bookmarking sites selection

  Delicious, Digg, and other Social Bookmarkins Sites

o   Using SB sites Strategies to Drive Traffic and Increase Rankings

o   Social Bookmarking shortcut tools

  Ping.fm

  Google Local & Location-based Search Basics

o   Merchant Circle, Yelp, Foursquare and other

  Using Online Classified

o   Capture pages vs. direct to your web site traffic

o   Using Craigslist and Backpage.com successfully

  Video and YouTube Marketing

o   Video Social Media Integration and Use

o   Embedding videos in your web site, Facebook or blog

  Press Releases Online Basic Strategies and Uses

o   Sending an online press release using PRLog.com

o   Sharing your Press Release with the internet world

o   Answer What, When, Where, How and Who?

  Article writing for content and web site traffic

o   How to get content for your web sites, blogs or SM sites

o   Become an expert by writing and submitting articles

o   www.ezinearticles.com

  Social Media Dos and Donts

  Social Media shortcuts and tools for stress free updating

o   Ping.fm, Pingoat, PRLog Share

  The Social Media and Marketing Mind Map Putting it All Together

SM Module 2 Social Media Press Releases / Writing Press Releases

Participants will learn how to effectively use formats and templates to write and publish press releases to increase awareness of business activities and events. Using free, online press releases to increase traffic and get their websites ranking higher on Google and other search engines

Social Media Press Releases / Writing  Press Releases

  How to write an offline press release

  PR before, during and after

  Answer What, When, Where and Who?

  Call to Action

  Format and templates

  Introduce the Press Release, send, then follow up for effectiveness

  Build media relationships and maintain a database

  Put your Press Release online for Search Engine Optimization (SEO)

SM Module 3 Blogging for Business Success

Participants will learn real strategies of using blogs for business, which blog platform to use, how to optimize blogs for the search engines and the use of blogs as a relationship building tool to grow their business.

Blogging for Business Success

  What is a Blog and what is its  use?

  Who uses blogs? (Case studies)

  Blogs and web site SEO rankings

  Blogs for business success and marketing

  Blog Platforms: Blogger, Wordpress, Typepad and others

  Creating blog content

o   Video, Pictures, Twitter

o   Posts and comments

o   Quotes, Articles, Scriptures, Sayings, Goals, etc

  Getting Followers

  Blogging and Giving

  Q & A

SM Module 4 Twitter for Business Success

In this module participants will learn the importance of Twitter as a communication and Search Engine Optimization tool. They will learn how to optimize their Twitter account for business branding and positioning and how to utilize shortcuts and updates to communicate effectively and reach potential clients and prospects.

Twittering for Business Success

  What is Twitter

  Microblog defined vs. Blogs

  Twitter for website SEO rankings

  URL Everywhere

  Twitter Uses

o   Tracking your competitors

o   What are people saying about your business

o   Customer service and feedback

o   Keeping up with industry trends

o   Building relationships

o   Communicating with clients and employees

  Using Twitter The Twitter Interface

  Customizing Twitter

  Twitter Applications and Shortcuts

  Q & A

SM Module 5 Social Bookmarking for SEO and Business Success

Participants will learn basic and advanced strategies of Social Bookmarking, including facilitating sharing and bookmarking by website and blog visitors, personal bookmarking and its effect on Search Engine Optimization (SEO), the importance of an active and proper Social Bookmarking strategy for business.

  Social Bookmarking for SEO and Business Success

  Powerful SEO / Social Bookmarking strategies

  Social Bookmarking shortcut tools

o   Ping.fm

o   Wibiya

  Creating Backlinks Google Loves

  Dofollow bookmarking versus Nofollow sites

o   Choosing and using Social Bookmarking sites

  Driving Traffic to Your Web Site

  Multiple Sites Top Social Bookmarking

  Encouraging Sharing and Bookmarking

  Share your favorite site and your own favorites

 SM Module 6  Facebook for Business

 Facebook for Business

 Participants will learn real uses of Facebook to grow their business and create real, working, business relationships and contacts. They will learn how to use the C.C.E. formula for real engagement, lead capture and getting Facebook users to take action that enhances the business relationship. This is an advanced business module that teaches users how to make Facebook work for them.

  Using Facebook effectively for business

  Integrating Twitter, video and pictures in Facebook

  Adding friends and basic searches

  Fans and Groups

  Applications and Timeline

  iFrame and the CCE formula

  Creating real engagement

  Social Plugins and other tools


SM Module 7  LinkedIn for Business

LinkedIn for Business

In this Module participants will learn real, practical tips to properly use LinkedIn for building relationships, increasing quality business contacts, increasing sales, and increasing the chances of getting found on Google and other search engines. They will learn how to get started using their LinkedIn account and the basic and advanced features and functionality that LinkedIn offers.

  A professional, relationship building and communications tool

  Why LinkedIn and its uses

  Profiles, settings and your network

  Groups, Discussions and Answers

  About Jobs and Applications

  Keeping LinkedIn up to date and active

SM Module 8  YouTube & Video Marketing

YouTube and Video Marketing

Participants will learn the importance of using YouTube and other Social Media Video sites to get their business websites ranked high on the search engines. They will learn how to properly cross utilize video and other video sites and the option for creating video and promoting them on the web.

  What is YouTube.com

  The importance of marketing with video

o   Online exposure

o   Video trend and explosive growth

o   Web site SEO ranking

o   Event marketing

o   Differentiate yourself from your competitors

  Costs of creating videos

o   Video on a budget

o   Tools for creating videos

  Integration with your web site or blog

  Your own Youtube Channel

   

SM Module 9  Location Based Social Search Marketing

Location based Social Search Marketing (Hyperlocal Marketing)

Some of your intelligent competitors are using social media tools such as Yelp, Google Places, Foursquare, and many more sites to create a buzz for their restaurant or business on the internet and have new customers become your raving fans.  What about your business? Learn how Location-based Search can drive new customers to your business. The following topics are covered:

  The importance of Location-Based Search (LBS)

  Smartphone and the impact on local search

  Types of Location-Base Search Tools

  Customer Loyalty programs

  Using QR Codes

  Choosing and using Check-in services

  Review sites

  Local Directories

  Social Media Marketing and LBS

Internet Marketing - IM

IM Module 1 DIY-SEO Do It Yourself Website Optimization Strategies

DIY-SEO Do It Yourself Web Site Optimization Strategies

During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <H1>, <H2>, content, alt-tags in the construction of web sites.  Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site.  Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.

  Web site hosting defined Servers, text files, prices, hosting options

  Examining What Google Really Wants

  Domain names and URL

  Examine your web site to determine if its optimized for search engines

  Keyword Research

  The things that must be on your web site for SEO results

o   Meta Tags, Keywords, Description, Title, <H1>, <H2>, Content, Alt-Tags

  Text Content vs. Flash or Images

  Using Google Webmaster Tools

  Working with web designers and developers

  Options for self-designs and control of your web site

  The value and importance of valuable content and keywords

  The least HTML you must know

  Dos and donts of SEO optimization

  Web sites versus blogs

  The importance of quality backlinks

  Sitemaps and Privacy Policy

  Other Important Topics for Proper SEO 

IM Module 2 Google Adwords, Pay Per Click Advertising and Affiliate Marketing

Google Adwords, Pay Per Click PPC Advertising and Affiliate Marketing

Participants will learn how to properly utilize Pay Per Click advertising such as Google Adwords to drive new traffic to their sites while controlling expense and maximizing return on investment. Using affiliate marketing to increase revenues using existing web site or blog traffic.

  Setting up a Pay Per Click account

o   Google Adwords www.adwords.com

  Niche, Region, Budget

  Free Credits on 1and1.com

  Complements internet marketing

o   Yahoo, Bing, other PPC Sites

  Real Cost Saving and Optimal Strategies for Pay Per Click Campaigns

  Monetizing and Making Extra Money with Your Web Site Blog

  How to add affiliate accounts to your site or blog (Hands On)

o   Linkshare.com, CJ.com

o   Become and Affiliate link

o   Affiliate Regulations

  Taking a look at AdSense 

IM Module 3 New Marketing with New Media (Online & Offline New Marketing)

New Marketing with New Media (Online & Offline New Marketing)

Participants will get new insight and a fresh outlook at marketing in the age of Web 2.0, Social Media. This module will create a fresh outlook at marketing from the New perspectives,

  Add Value and Make a Profit

  Graphics  to grab attention, Copy to take action

  Marketing Mix

o   Message, Market, Method Why?, Who?, How?

  Paid vs. Free Advertising

  RSC Real simple copywriting

  Lifetime value of a customer

  Free reports

  Benefits vs. Features

o   You get, It means that 

  Determine your prospects problem or tell them what it is

  Solving problems for your clients or potential clients

  URL Everywhere Offline and Online

  Online does not replace offline

  Zig when they Zag

  Call to action

  Building relationships

  Being Remarkable

  Offering a guarantee 

IM Module 4 Event Promotion Using Social Media and Internet Tools

Email Promotion Using Social Media and Internet Tools

Participants will learn how to effectively use online and offline resources to build media relationships through press releases, media outlets, Social Networking and Local Events tools and other means to promote their events.

  Planning Your Event

  Event Checklist

  Logistics

  Budgeting

  Scheduling

  Event Registration Systems

  Marketing

o   Email, Social Media, Press Releases, Calendar Listings

  Using Checklists

o   Pre-event, Post Event

IM Module 5 Google Tools, Tricks and Tips

Google Tools, Tricks and Tips

At the completion of this module, participants will know: How to maximize the use of Google for business efficiency. They will learn how to use Google Docs, Google Calendar, Google Alerts and we will examine many other useful Google Tools that aid in creating business efficiency in a Google cloud. Topics include:

  Using Google Docs for collaboration and business efficiency

o   Types of files

o   Creating and using Forms

o   Sharing files and collaboration

  Google Calendar

  Google Alerts

  A brief look at Google Places

  Gmail

  Photosharing, Video and other Tools

IM Module 6 Email Marketing Basics Hands-on Constant Contact

Email Marketing Basics Hands-on Constant Contact

Participant will learn how email marketing the low-cost marketing tool can really help you drive your business success.

Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

Youll learn how to start and build a strong permission-based customer list get your audience to open, read and act on your email and use your past results to sharpen your email marketing program as you go along.

This practical program gives you a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Learn the latest best practices for:

  Email Marketing Basics

  Building a Quality Email List

  Creating Valuable Email Content

  Getting Email Delivered and Read

  Learning from your results

  Conducting Online Surveys

  Incorporating Social Media with your email campaigns

  How to create contact lists

  How to begin and email campaign

  Scheduling, choosing lists and adding social media options

  Reports and list maintenance

  More... 

IM Module 7 Education Based and Information Product Marketing

Education Based and information Product Marketing

Participants will learn how Education Based Marketing can be used to engage potential clients, break the ice and create Top of Mind Awareness. More than ever, clients prefer to do business with experts.  Also, how to increase revenues by creating and distributing information products based on the business products and services.

  A New Marketing System

  Relationship Building

  Know, Like and Trust and

  Perception as an Expert

  Ways to grow Your Business

  The Core Product Your Knowledge

  Building the Information Marketing Products

  The Book An Expert Calling Card

  Product Production and Distribution

  Resources for Information Product Creation

  Product Creation tools 

IM Module 8  Design Your Own (DIY) Website Design

Design Your Own (DIY) Website Design

In this module students will learn to create a web site. After completing the workshop they will be able to start a web site, design and edit a web site and publish a working web site to your internet service provider. This is a basic course for persons wanting to create a website for their business.

  Selecting your URL

  Signing up for web hosting and domain services

  Design Software Options

  Using web site creation sites

o   Web Site Builder, Snap Pages, etc

o   1and1 My Business Site

  Frontpage for website design

o   Starting a project

o   Website structure

o   Page properties

o   Adding text

o   Adding pictures

o   Saving pages and your website

  Basic website strategies

  Uploading Your Sites to the Servers 

IM Module 9  Email Marketing Advanced Techniques Hands-On Workshop

Email Marketing Advanced Techniques

Participants will learn how to use advanced features of Constant Contact, including:

  Creating HTML Emails

  Modifying Templates and images

  Advanced Social Media Tools

  Creating Surveys

  Creating and Running Events

  Other Advanced features and tools of Constant Contact


SM Module 19 Social Media a-la-Carte

SM Module 20 Train the Trainer


New Media, New Marketing, Inc.
3900 NW 79 Ave, Suite 108, Doral, FL 33166

Phone: (305) 477-7600 / Fax (305) 477-7600 / info@nmx2.c0m

http://www.NMX2.com


Doral Chamber of Commerce

Benefits of Attending
Social Media University

  What is Social Media, Social Bookmarking, Blogs and Microblogs

  How to really use Social Media and Internet Marketing tools to increase traffic, get your website ranked higher and increase profits

  How to save time and money using Social Media

  How to increase your companys visibility and be found online

  How to position yourself on the internet as the one to use

  How to know what your clients are doing and what people are saying about you

  How to be found or seen on the internet

  How to determine which SM and SB sites to use

  What tools are available and how they are used to drive traffic

  What is the best strategy to use with Social Media and Search Engine Optimization

  How to save money when building a web site and not get scammed

  How to make extra money with your increased web site traffic

  How to use basic offline and online marketing to increase traffic, visibility and  profits

  How to determine the best Social Media strategy for your business success

  How to leverage all the Social Media tools to increase profitability!

  Learn how to add value to your services and make a real profit

 
What you will learn at Social Media University
 

  What is Social Media, Social Bookmarking, Blogs and Microblogs

  How to really use Social Media and Internet Marketing tools to increase traffic, get your website ranked higher and increase profits

  How to save time and money using Social Media

  How to increase your companys visibility and be found online

  How to position yourself on the internet as the one to use

  How to know what your clients are doing and what people are saying about you

  How to be found or seen on the internet

  How to determine which SM and SB sites to use

  What tools are available and how they are used to drive traffic

  What is the best strategy to use with Social Media and Search Engine Optimization

  How to save money when building a web site and not get scammed

  How to make extra money with your increased web site traffic

  How to use basic offline and online marketing to increase traffic, visibility and  profits

  How to determine the best Social Media strategy for your business success

  How to leverage all the Social Media tools to increase profitability!

  Learn how to add value to your services and make a real profit

     New Media, New Marketing, Inc.
     3900 NW 79 Ave, Suite 108,
     Doral, FL 33166

     Phone: (305) 477-7600
     Fax (305) 477-7600  /  info@nmx2.c0m

     http://www.NMX2.com

 

Seminar Locations:  
Doral Chamber of Commerce Atrium Center
3900 N.W. 79th Ave., Ste. 108
Doral, FL 33166

For more information and to register at: www.NMx2.com/register.htm / info@nmx2.com

Social Media University Sponsored by
Doral Chamber of Commerce

 

   
   
   

New Media, New Marketing - NMx2 - 3900 N.W. 79  Ave, Suite 108, Doral, FL 33166
(305) 477-7600 - info@nmx2.com

Acting | Auto Insurance |
Auto | Autos | Buying & Purchasing | Cameras and Videos | Car Insurance | Car and Auto Rental | Car Buying | Car Buying | Cell Phones
Cell Phones II | Cell Phones III | Cheap Bargains | City Information | Computers and PCs | CPAs in Miami | Credit | Debt | Digital Buying
Editing | Equity | Estate | Extended Stay | Extended | Film and Art Schools | Film and Movies | Flights | Free Stuff | Free Magazines
Furniture | Home Insurance | Home & Real Estate | Homes | Hotel Reservations | Hotels | Insurance | Loan | Loans | Marketing Program
Mortgage | New Stuff | On and What's On | Online and Techie Stuff | Oprah Winfrey's Book Club | PC's and Computers | Phone, Cell and Voip
Real Estate | Refinance and Mortgage | Rental Cars | Rental Cars and Auto Rentals | Social Media University Reources
Rules for NMIMC | Sales and Bargains | San Cities | Social Media University Schedule | Schools | Screenplay | Sitemap
Software and PC Stuff | Social Media University | Stay and Hotels | Summer | Template for NMx2 | This Is It - Michael Jackson
Free Trade Publications | Training and Schools | Travel Insurance | Travel | UK and United Kingdom | Vacation
Video | Web and Internet | Web Sites

1and1.com Hosting Banner

 

u52983415

SM1  SM2