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Social Media University - NMx2U
Modules 1 & 2
- Core Training two days
Module 1 Social Media Marketing (SMM) Basic & Advanced Strategies 10 Hours
Understand why you must start using Social Media Marketing. Participants will learn what is Social Media (SM), Social Book Marking (SB), Blogs, Microblogs and how to effectively use Google, Twitter, Facebook, MySpace, Linkedin, YouTube, blogs, PR releases and more to build a powerful online brand.
Module 2 - Real SEO Web Site Optimization Strategies that Really Work 6 Hours
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <H1>, <H2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of Flash or Images vs. content and how to, or not, work with a web designer. And should you have a web site vs. a blog?
Module 3 Affiliate Marketing & Google Pay Per Click Advertising - 3 Hours
Participants will learn how to use affiliate marketing to increase revenues using existing web site or blog traffic. Also, how to properly utilize Pay Per Click advertising such as Google Adwords to drive new traffic to their sites while controlling expense and maximizing return on investment.
Module 4 - Basic Offline (and Online) Marketing 3 Hours
Participants will learn how to maximize the use of available online tools to add value to a business, increase online presence and increase profits.
They will learn New Marketing online and offline techniques forc successfully increasing sales and revenue.
Module 5 Event Promotion Using Online and Offline Content 3 Hours
Participants will learn how to effectively use online and offline resources to build media relationships through press releases, media outlets, Social Networking and Local Events tools and other means to promote their events.
Module 6 Google Tools, Tricks and Tips 3 Hours
Participants will learn how to Using Google Docs for collaboration and business efficiency, Calendar for sharing events, Alerts to keep informed, Maps to maximize traffic and Gmail account, Picasa and other Google tools for business.
Module 7 Using Email Marketing Basics and Strategies to Retain Customer and Get New Ones 3 Hours
Participants will learn: A) - The Power of Email Marketing: Strategies, Best Practices and real-life case studies of small businesses using email marketing. In just a few short hours, this information-packed seminar will show you how email marketing the hands-on, low-cost marketing tool can really help you drive your business success.
Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
Module 8 How to Write Press Releases and Get the Media to Cover Your News and Events 3 Hours
Participants will learn how to effectively use formats and templates to write and publish press releases to increase awareness of business activities and events. Topics will also include using free online press releases to increase traffic and awareness of their website and their business.
Module 9 - Making Money with Information Products and Marketing 3 Hours
Learn about The Information Funnel, how to turn your book, speeches, products or services into information products and how to effectively market them for maximum profitability.
SMU Certificate Completion Requirements
Social Media University Micro-Workshops
· Blogs and Blogging for Business 2 Hours
· Twitter Power for Business Success (An Introduction) 2 Hours
· YouTube & Video for Marketing Success 3 Hours
Designing Your Own Web Site Using FrontPage 3 Hours
· Photoshop Basics for the Web & Social Media 3 hours
Learn the basic photo editing tasks for use on your web site, social networking sites or blogs, including zooming, cropping, file size and image reduction, removing a background, changing the contrast and other basic functions (Hands-on):
· Getting Started with Constant Contact (Hands-on) 3 Hours
DORAL CHAMBER OF COMMERCE ATRIUM TRAINING CENTER
3900 NW 79th Ave, Suite 108, Doral, FL 33166
Pay for our workshops at: http://www.nmx2.com/payment.htm
Social Media University Sponsored by
New Media, New Marketing - NMx2 -
8181 N.W. 36th Street, Suite 20-E, Doral, FL 33166